Tuesday, 28 August 2007

Eliminate Problems with the Legendary Unsticker

I was working on the navigation for a website last week, but I kept getting stuck. While it didn’t seem like an overly complex task, there were lots of options & details to be catered for, & I kept running up against a brick wall.

After trying my default approach (“Think harder!”) for a while, I decided to take a different angle, & use an approach that always helps get things moving when they’ve been feeling stuck: The Legendary Unsticker.

The first step for using the Unsticker is this: Think about your problem and define it in a single sentence. The sentence I came up with was this:

I have been having difficulty coming up with a rational & solid structure for the website that will appeal to people, be useful to them & be logically organised.”

Then I started using the Unsticker. The Unsticker is the creation of NLP Trainer & published NLP author, Peter Freeth. As well as being a superb NLP trainer, one of the things I love about Peter is the creative & innovative way he applies NLP (that’s part of why I asked him to be my co-trainer in Salad).

Here’s an example: Peter doesn’t focus on solving problems – he focuses on “breaking” problems so the problem doesn’t work anymore!


Here’s how it works. When a person says they have “a problem” or that they’re “stuck”, what they’re really saying is “When I think about this situation in this way, I can’t see/hear/feel a workable solution.”

From an NLP perspective, problems don’t tend to exist in “the world” but in a person’s map of the world. When they enrich their map, the “problem” disappears (see my article NLP Presuppositions Part One – Maps & Models for more details).

The Unsticker uses carefully designed questions to influence the way a person represents their problem. As the internal representations of what used to be called a problem begin to change, the person no longer experiences it as “a problem”, & solutions begin to emerge. Cool huh!

You can take it for a trial run at http://www.ciauk.com/changemagic/unstick.php

Before you begin: Think about your problem and define it in a single sentence. You might even like to write it down – it can be kind of fun to look back at something you used to perceive as a problem & realise just how easily you have made changes.

I used The Unsticker for about 15 minutes, making a few notes as I went along. Then I started creating the navigation design with renewed vigour, & a sense of fluidity. I was no longer stuck!

Next time you notice that you’ve been perceiving something as a problem, have a go on The Unsticker & enjoy discovering just how quickly you begin to notice new solutions & possibilities emerging.


Tim said...

Hi Jamie,

Thanks for the incredible content, its much appreciated.

Coming from a Magic background and now working for an eMarketing company I see great value in what you are saying.

Do you know of any books etc which specifically look at optimising for the web?

Thanks again,



Jamie Smart said...

Not specifically, but the general principles of influence apply. You can check out my product "The Language of Influence" available at www.saladltd.co.uk, or model the various sales pages there (& elsewhere) to get ideas. Glad you enjoy the material Tim!

Micheal Gibbs said...

Wow!! Jamie that was a great journey, i'm feeling proud to be make a part of this program-me.But i just want to info about NLP Course academy in Australia. If you any info there so please share with me. Thank's

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